Serpenza

Services

Pick the lever you need, or run the whole system

Each service works on its own. Together they compound — which is why most clients start with an audit and grow into a retainer.

Technical SEO

Fix what quietly caps your growth.

Crawling, indexing, site speed and architecture decide how much of your content Google ever sees. We audit the whole stack, prioritise fixes by revenue impact, and work with your developers until they ship.

Best for: Sites with lots of pages, a migration coming up, or traffic that stopped growing for no obvious reason.

Details
  • Full crawl and log-file review
  • Index bloat, duplication and canonical cleanup
  • Core Web Vitals and page speed work
  • Site architecture and internal linking plan
  • Structured data and schema implementation
  • Migration planning and post-launch monitoring

Content & On-Page SEO

Pages built to rank and to convert.

We map the keywords your buyers actually use, find the gaps your competitors have left open, and turn them into pages that earn rankings and sign-ups — not just traffic.

Best for: Teams that publish regularly but see little return, or are starting content from zero.

Details
  • Keyword and search intent research
  • Topic clusters and content roadmap
  • On-page optimisation of existing pages
  • Briefs your writers can follow
  • Content refreshes for decaying pages
  • Internal linking between clusters

Link Building & Digital PR

Earned links from sites people actually read.

Authority still decides who wins competitive terms. We earn links through digital PR, data stories and genuine outreach — no link farms, no private blog networks, nothing that puts your domain at risk.

Best for: Competitive niches where your content is good but your domain is outgunned.

Details
  • Link gap analysis against competitors
  • Digital PR campaigns and data stories
  • Guest placements and expert commentary
  • Broken-link and unlinked-mention reclamation
  • Toxic backlink review
  • Monthly placement reporting

Local SEO

Own the map pack in every city you serve.

For businesses that earn money within driving distance, the map pack is the whole game. We optimise your profiles, fix citation inconsistencies and build location pages that rank.

Best for: Multi-location businesses, clinics, trades, agencies and franchises.

Details
  • Google Business Profile optimisation
  • Citation building and NAP cleanup
  • Location landing pages
  • Review generation workflow
  • Local link and sponsorship outreach
  • Map pack rank tracking by area

eCommerce SEO

Category and product pages that earn revenue.

Product catalogues create thousands of near-identical pages. We make category pages rank for commercial terms, keep faceted navigation under control, and protect rankings through replatforms.

Best for: Shopify, WooCommerce, Magento and custom stores with large catalogues.

Details
  • Category and faceted navigation strategy
  • Product page templates and schema
  • Out-of-stock and seasonal handling
  • Duplicate and thin page cleanup
  • Collection content that ranks
  • Replatform and migration support

SaaS SEO

Rank for problems your product solves.

SaaS buyers search for problems, comparisons and alternatives long before they search your brand. We build the pages that catch them there and hand your sales team warmer leads.

Best for: B2B software teams who need signups and demos, not vanity traffic.

Details
  • Bottom-of-funnel and comparison pages
  • Programmatic SEO for integrations and use cases
  • Product-led content strategy
  • Free tool and template ideas that earn links
  • Trial and demo conversion tracking
  • Competitor alternative pages

Find out what's holding your rankings back

Tell us your domain and your goals. You'll get a plain-English read on where the opportunity is — no obligation, no pressure.

Get a free audit Email us